Capabilities  

Alexander & Richardson is an innovative, ROI-driven solutions provider with the experience and expertise to unravel the most complex marketing and communications challenges.

We believe that the development of an integrated program to meet our client's business objectives has been the key to our success. We make no distinction between online and offline services. Indeed, we view them as powerful tools that when properly executed help achieve your—and our—marketing goals.

Hispanic Marketing Group
To help clients penetrate the growing Hispanic Market, Alexander & Richardson has created the Hispanic Marketing Group. We offer a single resource for culturally specific:
  • marketing
  • creative
  • translation and localization
  • interactive and production services
  Marketing
  • Marketing Performance Program
  • Culturally Specific Marketing
  • Business/Marketing Plan Development
  • Strategic Planning
  • Competitive Analysis/Intelligence
  • Market Research
  • SWOT Analysis
  • Forecasting
  • Trend Analysis/Benchmarking
  • CRM Programs
  • Customer Segmentation
  • Content/Knowledge Management
  • Marketing Outsourcing

Marketing Communications
  • Corporate Identity Programs
  • New Product Introduction
  • Advertising/Promotional Programs
  • Partnership Marketing
  • Online Marketing/Advertising
  • Sales & Technical Training Programs
  • Internal Communications
  • Direct Marketing
  • Media Analysis & Management
  • Branding
  • Creative Production Services

Web and Interactive Technologies
  • Website Development
  • E-Commerce
  • User Interface Design
  • Content Strategy
  • Site Optimization
  • Search Engine Management
  • Multimedia Design/Development
  • Usability Testing
  • Database Management
  • Web Analytics
  • E-Mail Programs
 
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