A&R: Solaris Health System: Corporate Film Case Study

Develop a communications tool that will introduce and discuss the various medical services Solaris provides to their service areas. The video/CD must be multifunctional to serve not only their external marketing needs but also as a promotions tool to work in conjunction with Solaris' ongoing internal communications, recruiting campaigns, new employee orientation, and fundraising efforts.

A&R proposed the development of a ten-minute film that would meet all of the programs' objectives. The agency developed a working script in concert with the client's PR staff. Storyboarding the script provided a visual representation of the entire Medical Network including: All Critical Care Departments, Rehabilitation Units, Nursing and Assisted Living Centers, and Affiliated Health Centers. Upon approval, the agency developed and executed a production schedule to shoot all footage with as little interference within the specific medical environments as possible.

A&R recommended that the project be shot on 35mm film rather than videotape to achieve the highest reproduction quality possible. While appearing seamless, the film was edited to contain a strategic break where additional footage, or presentation materials, such as department specific PowerPoint presentations, could be inserted. A Nursing Recruitment presentation, for example, could use the film as an introduction to Solaris, insert its own specific presentation program, and close using the films ending sequence, featuring a message from the CEO.

The final film was edited and scored for music and then mastered to create a final version converted to videotape. The film was also converted into a CD format.

Response from Solaris senior management, and internal departmental managers was overwhelming and is now being reviewed for re-editing and repackaging for a number of other Health System promotions.


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	Solaris Health System