Direct Response  

  StratoBowkerLucent Technologies: ImminetGusmerCellulo
Strato
Bowker
Lucent Technologies: Imminet
GusmerCellulo



The purpose of direct response is to generate an immediate, measurable response, whether that be a request for information, a sales call, or an actual sale. A&R has a deep base of experience in all areas of direct marketing: fundraising, dimensional programs, email, direct-response broadcast, telemarketing, and, yes, even "snail" mail.
     
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